Preliminary Business Plan

Marketing, Production, Finance, Manpower plan and Quality, Are essential in a business To run it successfully.

Udyam Shastra- Chapter 07, Verse 06

Key Objectives:

Reading this module and doing the students activities will enable the students to: What is Business Plan ? What's included in a business plan ?

Enterprise Concepts:
Economic entity.:A group of people networked together for economic purposes is referred to as Economic Entity. E.g. Village/town/community/other groups.

Preliminary business Plan.: The Preliminary Business Plan (PBP) , referred here, is a synergistic combination of the following plans: - Marketing Plan - Design Plan - Production Plan - Finance Plan Synergy of business Plan.: This refers to the mutually reinforcing action of the separate Marketing Plan, Design Plan, Production Plan, Finance Plan and other such plans , which together will produce a Business Plan of effect that is greater than that of all of the component plans acting separately.

Importance of business Plan. : Some benefits of producing a Business Plan include: - It will help you think practically about your business. - It will help you to examine various options. - It will help you look objectively at opportunities and risks. - It will help you to test the thoughts in your mind. - You can identify the cash needs in your enterprise. - It can be used to raise finances from bankers, investors and others. - It provides you a benchmark against which to compare the progress and performance of your business.

Enterprise Skills:

The student 'Activities' in each lesson are designed to clarify the ENTERPRISE CONCEPTS of the lesson and develop some ENTERPRISE SKILLS (E.SKILLS). The E.SKILLS included in a lesson may not be exhaustive, but are indicative.

E.SKILLS stated in a lesson elsewhere may also get addressed through the activities of a particular lesson.

Some useful E.SKILLS are dealt with below:

Confidence.: The belief that you can do what you set out to do.

Drive.: The desire to work hard to accomplish one's goal.

Strategic thinking.: Strategic Thinking is a way of thinking about the central purpose of an enterprise and the basic way of how this purpose will be fulfilled. It also deals with the major plan to deal with elements of competition, cooperation with other businesses, changing circumstances and other factors.

Musical skill.:An entrepreneur may need to have some familiarity with music & related fields like rhyme, melody etc. to help prepare advertising & promotion,jingles or songs for his product/service

Acoustic skills.: An entrepreneur may need to record advertising & promotion jingles.

For this he should have some acoustic skills related to the science of sound viz phonetic, sound fidelity, reverberations etc.  


Activity - Converting dreams to preliminary business plan.